As the copywriter on livefreeridealive.com, I helped develop the strategy to launch the site, helped develop the UX and wrote all of the content. I came up with the concept for the documentary and helped develop concepts for PR, social, traditional and digital efforts to drive traffic to the site. While I’m proud of the work, I’m especially proud of the fact that the original assignment was to create a video for PennDOT about motorcycle safety but I convinced my client that nobody would watch it or care. I suggested we take the budget and do something more interesting. We did. And I’d like to think we helped save lives, too.