Not long after Reading Truck Body hired a new CEO and CMO to help the brand retake its position as the industry leader, I created the “Driven by Grit” campaign to silence the critics who thought Reading had lost its way and inspire Reading employees across the US. It worked.

Launched at the Work Truck Show, “Driven by Grit” went on to become Reading’s most successful campaign to date — setting records across social channels and SEM for engagement, as well as for sales inquiries. From banner ads to booth design, from social to traditional to video/digital executions, I was responsible for the concept, copywriting, art direction and design of “Driven by Grit.”