I think the hardest thing for a copywriter to write is a radio spot. Whether you're writing a 60-second or 30-second spot, making each second count is challenging given everything you need a listener to hear and remember. "Get the product in three times. Get the brand in twice. At least. Drive people somewhere. Get them to call or email someone. Oh, and make it creative." While I’ve racked up my fair share of awards for my work, the ones I’ve won for my radio spots might be my favorites.